Paskainos Web Development Process
Our web development process is much more than mixing text and images on screen. It is first and foremost a comprehensive assessment of the overall position and direction of our client’s organization in relation to web presence. In today’s complex web environment any organization or business can quickly harness a myriad of tools – many of which are free or open source – to provide a significant boost to catalyze business building efforts in today’s challenging business climate. But what are they, and how do they work?
At first the internet was simple. A few files in a few folders, and voila! We have a site. In today’s complex environment however, things are vastly different. Meta tags are no longer weighted as significantly. Is your meta description too long or too short? Are there too many or too few meta key words? Are duplicates penalizing your site, or sandboxing your pages? Are you using a 301 redirect so your site receives full credit for http:// and http://www entries? Headings, images, readability, traffic rank, inbound links, blog ranking, rss feeds, typography and more all affect the overall rating, ranking, and traffic pattern of today’s website. Failure to maximize these and other key opportunities directly results in potential revenue loss – an expense today’s market can ill afford.
The good news is, many of these functions can be optimized and managed somewhat automatically on a properly designed website, providing maximum revenue potential with limited site maintenance. But for small to mid-sized organizations in today’s environment the jump from knowledge to action is an ever widening gap. Knowing what tools to implement and how to use them properly and effectively is elusive. At Paskainos, we understand how to pair up your unique business strengths with cutting edge technology to provide a sophisticated web presence that is far more than yesterday’s glorified electronic business card – the typical website of yester-year.
Arguably the single biggest web-related issue small to mid-sized organizations have contended with over the years is being held hostage by proprietary systems. Specifically, an individual or group is contracted to build and / or maintain a website, and things are fine – until that fateful day. If ever the original individual or group becomes no longer available, the site immediately becomes obsolete because only they understand its nuances. At Paskainos, we alleviate this issue by using industry-leading, popular, standards-based, open source technology that won’t leave you high and dry if we’re not around.
Our seven-step development process is thought of by many as much more than simply a website deployment roadmap. It is a comprehensive business planning tool incorporating every aspect of branding and identity with leading internet technology to provide a clear picture of short-term, mid-range, and long-term web-related milestones. But don’t let that scare you. The process is a natural, organic outgrowth of the rich dialogue common to most organizations with a strong desire to succeed. Our process merely draws out the most essential web-relevant aspects of naturally occurring business-building dialogue. That data is then integrated with sophisticated long term technology solutions, and then mapped back to the project starting point. This service effectively allows small and mid-sized businesses to compete on a global scale with larger organizations in an unprecedented way. It’s like having your own marketing firm, pr firm, web development firm, and IT department all rolled in to one – without all the overhead. While not a replacement for these, for small to mid-sized organizations it is the only service of its kind.