Web 2.0: Dynamic

In a word, Web 2.0 is dynamic. At the heart of Web 2.0 is the concept of dynamic data, versus traditionally static data. In the past, websites consisted primarily of pages of data (typically html files) - each hard coded and stored in folders. This collection of files in folders on a server constituted a website.

This design left it very difficult for users to interact with the site data in any lasting and meaningful way, the result being in many cases an expensive website being reduced to little more than an 'electronic business card' - or an electronic representation of the same printed material (often much better looking) a business already offered. This cumbersome approach resulted in costly ineffective sites and reduced site visitors to simply viewing the information - often perhaps only once - and then essentially discarding the information.

Web 2.0

Today's sites are increasingly designed around high-level advanced architectures of databases intended to create dynamic information interchanges - sophisticated networks of data designed to connect users to a wide array of data in fresh and meaningful ways. Web 2.0 represents a transition from static content to dynamic content. Gone are the days of sites with simple content delivery dressed up in shiny bells and whistles. Here to stay are the days of intelligent design of data exchange architectures keen on delivering smart content site visitors demand.